The main reason I bought this TV was for the price factor. There was always a worry about the quality of pictures at this rate for a 43 inches HD TV. I checked the TV, a demo in a local showroom and they explained the every feature of this TV. Then I checked and compared prices from the store and online. The price mentioned here is almost 3000 lesser than the price in the showroom. After installing and wall mounting this TV in my hall, the ambience of the hall completely changed. I would recommend this TV to those who wants the best performance HD TV at an affordable price.